MS in Health Analytics Advertising

NORTHWESTERN UNIVERSITY SCHOOL OF PROFESSIONAL STUDIES

MS in Health Analytics sets itself apart from standard Northwestern University School of Professional Studies advertisements. The main reason is so people would not mistake it for MS in Health Informatics. Those in this field tend to be more data-driven which is why graphs were used instead of focusing on the medical aspect of the program. Potential students were targeted through banner ads, emails sent through third parties, LinkedIn messages, and social media.