Email Communication Revamping

NORTHWESTERN UNIVERSITY SCHOOL OF PROFESSIONAL STUDIES

As the leader of the Integrated Communications Working Group, the examination of how we connect with potential students is our main focus. We went through the email communication plans sent by the Enrollment Advisers and Events Team and noticed inconsistencies. As a group, we rewrote the copy and subject lines, and I redesigned and coded the templates. This will maximize our efficiency and make sure the first foot that is put forward is a professional one. This is being done for all graduate, undergraduate, and professional development programs.

The first eight emails make up the Enrollment Adviser’s email communication plan for MS in Information Systems. We recognize that some people prefer to get all of their information in one place rather than periodically through email. I also created a hidden page only accessed through the emails that displays all the same information but in webpage form. The last sets of emails are part of the communication plan for the three events: Understanding Admission & Financial Aid sessions, Graduate Programs Information Sessions, Online Information Sessions.